One of a number of terms—the meanings of which vary from franchisor to franchisor—that are used to describe cash monies that the franchisee must spend prior to opening for business. Any of the following terms may be used in this context: cash required, initial cash required, investment, down payment, equity investment. Information concerning the initial investment that a prospective franchisee can expect to incur can be found in Item 7 of the FDD.

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