A method of marketing products and/or services under which a franchisor licenses its trademark and operating system and/or know-how to a franchisee in exchange for both on-going fees paid by the franchisee to the franchisor during the term of the franchise and the franchisee’s agreement to follow the franchisor’s standards and specifications for the franchise system. Franchise arrangements have been subdivided into two broad classes: 1) Product distribution arrangements in which the dealer is to some degree, but not entirely, identified with the manufacturer/ supplier; and 2) entire business format franchising, in which there is complete identification of the dealer with the buyer.

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